Wednesday, June 9, 2010

Perception Engineering

Perception Engineering is a new discipline or concept and technique created by me. What does it mean? You cannot change the reality in the short run but you can change your perception of the reality in an instant. The great leaders of the past succeeded not because they could change the reality but because by one speech, one slogan,one gesture, one catch-all phrase they could change the perception of reality of a large number of people. The change in the perception led to the change in reality in due course. Walt Disney for instance perceived fun, beauty, daring, cunning, humour, adventure in an otherwise ignored and ugly mouse and altered the reality for millions of young and older people. In doing so, he altered his own then miserable personal fortunes. Winston Churchill altered the perception of the ability of the United Kingdom to reverse her fortunes in the deadly war against Nazi Germany by a series of speeches with memorable phrases and his typical V sign with his fingers. Mahatma Gandhi altered the perception of the Indian people that they could wrest freedom and independence from British colonial rule. If the Indian police has to be reformed, the police and the public at large have to percieve that reform is both possible and necessary.

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