Showing posts with label USP. Show all posts
Showing posts with label USP. Show all posts

Monday, July 5, 2010

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What is your PD Factor? It determines your success-failure rate

Your PD is your Person Differentiator, your Product Differentiator and your Process Differentiator. Your Person Differentiator may be the way you look, your persona per se. It could be your unique talent in some particular domain. It could be the way you think or the way you talk or what you talk or what you think or what you write. Person Differentiator defines and determines personal success or failure. Product Differentiator defines and determines corporate success or failure at a given point in time. The first person who made a rough wheel or struck fire with flint stones had a product differentiator on his/her hands. His Person Differentiator led him to the innovation on account of his desire to create something new , different and probably useful. His Process Differentiator led him to share his success story with the rest of his circle, his family and hunt-mates. All subsequent inventions and innovations are an extension of that wheel. Who said, we don’t need to reinvent the wheel? We need to be at it. Process Differentiation is the way you do things as individuals or organizations. Persons, organizations, governments and nations that work on all their three PD factors experience a greater success to failure ratio.
Prateep V Philip ( copyright-Prateep v Philip)